Cookbooks were not always as common as they are today. In fact, most recipes were recorded on index cards and stored in boxes and drawers. Family cooks would get together and copy one another's cards. The Bake-Off® Contest sprung from this tradition. "Pillsbury's Bake-Off® is actually a 'back fence,' and over it America's best recipes and ideas are exchanged in a true neighbor-to-neighbor fashion," as described in the first Bake-Off® recipe booklet in 1949. Early entry forms were accompanied by text that advised, "All you have to do is swap your recipe. Don't miss out on the greatest cooking event and exchange of recipes in America." Nearly fifty years later, this recipe swapping is still going strong.
From "Pillsbury Best of the Bake-Off® Cookbook." Copyright 2004 General Mills. Used with permission of the publisher, Wiley Publishing, Inc. All Rights Reserved.