Notes from Folks
Guess Who Just Turned 100?
Since 1914, when she appeared in the October issue of Good Housekeeping, the Morton Salt Girl has been carrying her trusty umbrella over the famous slogan, “When it Rains It Pours.” Do you know what it means?
Although consumers might believe they recognize a sister or a niece under that big umbrella, Morton Salt's famous logo isn't modeled after a real person at all. The product of an artist's imagination, she made her 1914 debut in a Good Housekeeping ad. The reason for the rain and flowing salt was to illustrate how easily the company's salt poured even in damp weather, now that it had added magnesium carbonate, an anti-caking agent.
She's updated her looks over the years, but the Morton Salt Girl and her trusty umbrella are still a familiar presence in households everywhere. Celebrate this American icon's centennial with these vintage ads. Enjoy!