The $11 Premium Upgrade? Yes, Really.
Recently, Philip Kutzenco, one of our newly migrated MasterCook members, wrote:
Dan,
First, thanks for taking care of Master Cook users as MC sunsets its operations. It is greatly appreciated. As I explore Cook'n, I do feel it is truly an upgrade and am exited about the change.
I successfully migrated my existing MC subscription to a Cook'n subscription and smoothly imported my existing cookbooks. I see that my newly migrated Cook'n subscription is a Standard Annual Plan expiring 12/7/2026 (the date my current MC subscription was due to expire). I have three questions regarding the Cook'n subscription:
1) I would like to upgrade my Cook'n Plan from a Standard Annual Plan to a Premium Annual Plan. How much will that cost and how do I do that?
2) In addition, I would actually like to extend the Premium Plan for an additional year - through 12/7/2027. Is that possible and, if so, how do I do it?
3) For those migrated MC users without a MC subscription, you generously offer a 20% discount on Annual Cook'n Plans. Would I be eligible to use that discount for the Plan upgrade and extension I describe in questions 1 and 2? Again, if so, how do I do that?
Best,
Philip Kutzenco
Philip, thank you for the kind note. It means a lot.
And the short answer is: Yes — upgrading is easy and affordable.
Because the price is pro-rated based on your current membership level and renewal date, the exact amount is different for each person. Simply click here and log in to see your personal upgrade price.
We regularly hear from members who say, “I can’t believe I can upgrade to Premium for only $11!”
Depending on your renewal date, your number may be a little more or a little less — but many MasterCook members are pleasantly surprised at how small the difference really is.
Why So Many Are Choosing Premium
We’ve been pleasantly surprised by how many migrated users are upgrading. From what we’re hearing, it’s usually because:
- Cook’n feels like a big step forward.
- Premium includes free cookbooks, 5-day meal plans, and access to ALL Premium features.
- Premium is ad-free.
- The Cook’n Forum lets you connect, ask questions, and learn from other members.
- The discounted and pro-rated upgrade makes it really affordable.
What About Extending Another Year?
When you upgrade, your renewal date stays the same. Then, at renewal time, your account will auto-renew for another full year of Premium. If you’d like help coordinating an upgrade and renewal strategy, just reach out. We’re happy to help.
How To Upgrade
Simply log in here:
https://www.dvo.com/cookn-cloud/login.php
You’ll see the option to upgrade your membership.
And Philip… I look forward to seeing you in the Cook’n Forum!
— Dan