This last month Woogi World ™, the elementary children’s virtual world provided by Children’s Way (a non-profit organization dedicated to helping children learn and implement the character traits needed to be good influences in their homes, schools and communities) launched its free, in-home and in-school, character-building Value Badge Program.

Children’s Way directors say they are taking a revolutionary approach to helping kids and families deal with serious issues.

Woogi World™ engages children in character-building activities online, then motivates them through points and prizes to go offline to apply what they’ve learned. Unlike other sites focused on the sale of commercial paraphernalia, Woogi World™ focuses on teaching elementary children how to interact properly online and prepares them to become global goodwill ambassadors—a veritable “Woogi movement” of kids driving good works.

And the good works kids are driving? Through Woogi World™, kids are learning about bullying and are taking steps to stop it in their schools. They are discovering the fun of service and are volunteering in their communities. Kids are connecting with extended family and in the process are closing the so-called generation gap.

Woogi World™ invites parents and grandparents to participate, and even rewards kids when their families get involved. “This site is for everyone and is easy for everyone to navigate—even grandparents. The activities and adventures are designed so all generations can participate together, AND this interaction is rewarded with points and prizes.

Check out their fun, educational and interactive website: www.WoogieWorld.com

About Children’s Way: CW Foundation/Woogi World™ Program is a national, non-profit organization that uses its safe and engaging website, www.woogiworld.com, to help elementary children worldwide become responsible Internet users and goodwill ambassadors (becoming good influences in their homes, schools, and communities), ultimately leading to the global “woogi” phenomenon of kids doing good.

Offices: Castro Valley, CA; Provo, UT; Washington, D.C. Go to www.childrensway.com or www.woogiworld.com for more information. Contact: Eric Clare (510-593-0574, ericc@childrensway.com).